Alexa is a methodology to "aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users".
Alexa remains an important measure of a website's status and is used as a quick way to assess the popularity of a website by advertisers looking for the maximum exposure for the their online money. Websites with a higher Alexa ranking also tend to be trusted more than those with a low ranking, so it is in the interest of website owners to get their sites ranked as highly as possible with Alexa so as to earn more online money.
Here are some quick and easy tips to help you do that without spending a single dollar!
1. Install the Alexa toolbar and set your website as your homepage.
2. Copy and paste an Alexa rank widget onto your website. You can get the widget code at http://www.alexa.com/site/site_stats/signup. As well as informing your visitors about your Alexa rank, it will also keep Alexa updated about the number of unique visitors surfing your site.
3. Create a customized version of the Alexa tool bar, Then place a link on your site to the download page and invite your visitors to download it. You will also earn Amazon commissions every time a user shops on Amazon via the toolbar link.
4. Submit your site to web directories. Although a lot of directories charge a registration fee, you can still find many that are willing to list your site free of charge or in exchange for a reciprocal link. A lot of the webmasters who browse web directories have the Alexa bar installed, so if they click your link it will help your Alexa traffic rank.
5. Get into the habit of using Stumbleupon and other bookmarking sites to spread the word whenever you post a new article on your website or blog. Set up a group of fellow website owners so that you can have run reciprocal stumbling campaigns for better results.
6. Become an active participant on Internet marketing and SEO forums. Again, a lot of those forum participants are already webmasters and a high percentage will use the Alexa toolbar when they surf. Place a link to your site in your signature and your rank will improve when any of those people click through.
7. Become an Alexa expert and post articles that discuss Alexa ranking and SEO tips. This will attract people to your site who may be interested in downloading your toolbar, or people who have already done so. Either way, it will be good for your Alexa ranking. You could even build a whole category of articles on your website devoted to this theme.
If you apply these quick and easy methods you will definitely see an improvement in your Alexa rank and you should also start to attract more traffic to your site hence earn more online money!