Running a successful Affiliate Program and Affiliate Marketing requires more than a good network and software. The overall success is based on the combination of two things: First, the capability of an affiliate program manager to recruit, motivate and communicate with their affiliate marketing partners in order to achieve the objective of driving affiliate programs forward. Second, the efficient allocation of affiliate resources for creative and programming development.
Affiliate Marketing Management and Development covers all aspects of affiliate management, including:
1. Pre-Launch;
2. Launch Services;
3. Core Management Service;
4. Creative Development Service, and
5. Conversion Analysis.
Pre-Launch Services
Prior to launching an affiliate program, your site and products are presented to a team of professional affiliates to get their input and opinion on whether your product should do well, what needs to be changed on the site, and what, if anything, they would like to see from you in terms of support tools and affiliate based features.
Launch Services
* Initial recruiting and commission structure recommendations;
* Affiliate communication strategy;
* Development of Affiliate Support Site Design and Content;
* Development of Support Forum Design, and
* Completion of "Pre-launch" checklist provided by Affiliate Network.
Core Management Service :
including Affiliate Recruiting, Affiliate Management, Network Management
Creative Development Services
Affiliates have demanding requirements when it comes to the creation of custom banners, full page HTML marketing, templates, and other supporting creative.
Conversion Analysis
Once an affiliate program is up and running it is very important to ensure that the visitors coming to your site are given the best possible chance of checking out.
In summary, Affiliate program and affiliate marketing is not a stand alone system. It requires an integrated approach. Successful affiliate programs and affiliate marketing require significant work and maintenance.